Image format problems pile up faster than you'd think. The screenshot tool exports PNG when you need JPG for an upload form. The phone saves HEIC and your client's CMS rejects it. The designer ships TIFF when the website needs WebP. The old logo file is BMP and you need ICO for the favicon.

Most image converters online handle the four or five common formats and stop there. The moment you need to deal with HEIC from an iPhone, AVIF for modern web compression, DDS for game textures, or EPS from Adobe Illustrator, you end up downloading software or paying for a subscription. We built this tool because that loop got annoying.

What This Tool Does

iloveimg.online converts images between 25 formats. The full list includes the everyday ones — JPEG, PNG, WebP, GIF — and the less common formats that usually require dedicated software: HEIC and HEIF from iPhones, AVIF for modern web optimization, TIFF for print, ICO for favicons, EPS and SVG for vector workflows, PSD for Photoshop, RAW camera files, and specialized ones like DDS for game textures, TGA, HDR, BMP, PDF, APNG, JP2, DIB, WBMP, JPE, and AI.

Files up to 50 MB are accepted. No account, no email, no captcha after every upload. Conversions usually complete in 2 to 5 seconds for files under 5 MB; larger files (RAW, TIFF) can take 10 to 20 seconds because those formats compress and decompress slowly by nature.

Picking the Right Format

The "best format" depends entirely on what you're doing with the image. Here's the version of this advice we'd give a friend over coffee, without the fake authority of "industry experts say."

For websites and web apps

Use WebP or AVIF for everything that doesn't need transparency or animation. WebP saves around 25 to 35 percent on file size compared to JPEG at the same visual quality. AVIF goes further — typically 50 percent smaller than JPEG — but browser support, while now over 90 percent, still has edge cases (older Safari versions, some embedded browsers). For most sites in 2026, serving AVIF with a WebP or JPEG fallback is the responsible play. If you only want one format, WebP is still safer.

For logos, icons, and anything that needs sharp edges, use SVG when possible (it scales infinitely) or PNG when you need raster transparency.

For sharing photos

JPEG remains the default for a reason — universal support, decent compression, and every messaging app, email client, and social platform handles it without question. JPEG at quality 85 is the sweet spot for most photo sharing. If you're sharing screenshots or images with text, switch to PNG — JPEG compression artifacts make text look smudgy.

For iPhone photos that need to work elsewhere

iPhones save photos in HEIC by default since iOS 11 (2017). HEIC files are about half the size of JPEG at the same quality — great for storage, terrible for compatibility. Most Windows software, older Android phones, and many web platforms don't read HEIC. Convert to JPEG for sharing, PNG for editing, or WebP for web upload.

For favicons

The ICO format is a container that holds multiple resolutions in one file. A proper favicon includes 16x16, 32x32, and 48x48 pixel sizes. Modern browsers also accept PNG favicons, but ICO ensures compatibility with older browsers and Windows desktop shortcuts.

For print

Print houses still expect TIFF or high-resolution PDF. Both use lossless compression so no quality is lost in the conversion process. Avoid sending JPEG or WebP to a professional printer — the lossy compression that's invisible on a screen becomes visible at 300 DPI on paper.

For Photoshop and design

If you need layers preserved, you need the original PSD. If layers don't matter, TIFF or PNG keeps everything else (transparency, color profiles, high bit depth) without the compatibility headaches of PSD.

For game development

Game engines have specific texture format expectations. Unity and Unreal both prefer DDS or TGA for textures because they support specialized compression and per-channel data layouts. HDR files store extended dynamic range for environment maps and skyboxes.

Real-World Workflows

The freelance designer. Client sends you a logo as EPS (designer's choice). You need PNG with transparent background for the website mockup, JPG for the email signature, ICO for the browser tab. Three conversions, no Photoshop license required.

The blogger uploading photos. iPhone screenshot is HEIC. WordPress's media library accepts it but many themes don't render it on Safari/iOS reliably. Convert to JPEG or, better for site speed, WebP before uploading.

The Etsy seller. Photos are 24-megapixel JPEGs straight from a DSLR. Etsy's listing optimizer wants under 1 MB per image. Convert to WebP at quality 80 — same visual quality, files under 200 KB, listings load faster, search ranking improves.

The indie game developer. Texture pack downloaded as PNG. Unity wants DDS with mipmaps for runtime efficiency. Convert PNG to DDS, drop into project, done.

The student fixing a CV. Profile photo from a phone is HEIC, the job application portal rejects it. Five seconds in image-to-jpeg and the upload goes through.

Privacy and How Conversion Actually Works

Files upload via HTTPS, get processed on our server, and become available for download immediately. After download (or after one hour if you don't download), files are permanently deleted. We don't keep copies, we don't run analysis, no human ever views uploads.

Worth being honest: any online converter requires uploading the file. If your image contains sensitive data — passports, financial documents, anything you wouldn't email to a stranger — local conversion is safer. ImageMagick (free, command-line) and GIMP (free, GUI) both convert most formats locally on your computer. For everyday photos, design assets, and web images, online conversion is fine.

When You Should Use Something Else

This tool is built for one-off conversions and small batches. If you need:

Bulk conversion of hundreds of files. Use ImageMagick on the command line. The mogrify -format webp *.jpg command converts every JPEG in a folder in seconds, locally, with full control.

Editing while converting (cropping, color correction, filters). Use GIMP, Photopea (browser-based, free), or Photoshop. Our tool converts format only — it doesn't modify the image content.

Vector editing. If you need to edit an SVG or EPS file (change colors, modify shapes), open it in Inkscape (free) or Illustrator. Our SVG converter rasterizes vector input or generates SVG from raster — it doesn't open SVG for editing.

For everything else — converting your iPhone photos so your dad can open them on Windows, getting WebP for your blog, generating a favicon, fixing a format mismatch on a deadline — we're built for that.

Frequently Asked Questions

Is iloveimg.online really free?

Yes. The service runs on display advertising (no popups, no autoplay video). Conversions are unlimited and unmetered. There's no premium tier and no upsell.

Do I need to create an account?

No. No login, no email required. Upload, convert, download.

What's the maximum file size?

50 MB per file. For most images this is more than enough — typical photos are 2 to 8 MB, design files 5 to 30 MB. RAW camera files can exceed 50 MB; for those, use a desktop tool.

Will the converted image look the same?

Identical for lossless conversions (PNG, TIFF, BMP, PSD between each other). Visually identical for high-quality lossy conversions (JPEG at 90 or higher, WebP at 80 or higher, AVIF at 60 or higher). Slight, usually imperceptible quality loss for aggressive compression. The default settings prioritize visual quality.

Why does HEIC to JPEG produce a slightly larger file?

HEIC uses HEVC compression (the same codec as H.265 video) which is significantly more efficient than JPEG. Converting HEIC to JPEG at the same visual quality means a larger file. This is normal.

Can I convert multiple images at once?

Each converter page accepts one file per conversion. For batch work on 20 or more files, ImageMagick or a desktop tool will be much faster.

Is the tool available offline?

No, conversion happens server-side. For offline conversion, install ImageMagick or GIMP on your computer.

Why isn't a specific format supported?

We focused on the 25 formats that cover roughly 99 percent of real-world conversion needs. If you're working with something exotic — JPEG XL, FLIF, OpenEXR — drop us a note via the contact page and we'll consider adding it if there's demand.

Pick a converter from the list above to get started, or use the search to find the format you need.